First Financial Asset Management Continues Annual Sponsorship of the Promise686 Promise Race

The FFAM360 Alliance of Companies announces its continued corporate sponsorship of Promise686, a non-profit charity dedicated to ending the cycle of foster care, and its annual participation in The 2021 Promise Race, uniting people across the country to work towards the common goal of making a difference in the lives of vulnerable children.

Over 450 people, including FFAM360’s Team Maloney, participated in the April 24, 2021 Promise Race that took place both in-person and virtually. The Promise Race was created to raise awareness of the critical needs of children in foster care. Developed around the challenges that children in foster care face, the race brings awareness to the unrelenting and unending cycle of foster care by incorporating special zones, or “cycles” that occur each time a participant completes a one-mile circuit. Named “disruption zones,” each cycle is intended to illustrate a disruption in the life of children in foster care, including family breakdown and placement in an unfamiliar home. This year’s disruption zones included:

• Ups + Downs- hay bales, cargo nets, and belly crawls to highlight the many highs and lows that foster children face
• The Haul- carrying weighted bags to represent the many moves from house to house
• Color Zone- getting covered in color to reflect how foster children’s environments become brighter and happier when they are supported by loving families and churches

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“FFAM360 and the Maloney family have been and will remain to be avid advocates for children in need. Since the outbreak of COVID-19, the foster care crisis has amplified the need for loving families who are willing to open up their homes and their hearts to children who have lost so much and have been struggling to achieve a ‘new normal’ since before the pandemic,” says Matthew Maloney, President and Chief Investment Officer. “Now, more than ever, children need the support of devoted organizations like Promise686. These kids have lost an important support system of school and are also facing the loss of visitations with birth families, delayed court dates, a strained child welfare system, and sadly, so much more.”

Promise686 creates support systems for foster families, adoptive families, and biological families in crisis. They also activate churches to raise up foster families while providing services, supports, advocacy efforts, and more. Their goal is to end the cycle of foster care and mobilize church communities to care for vulnerable children by following their Family Advocacy Ministries (FAMs) model that equips churches to:

• Raise awareness around the needs of vulnerable children
• Help prevent children from going into foster care by supporting biological families in need
• Recruit and equip foster & adoptive families
• Create Care Communities for those caring for at-risk kids

“No donation of time or money is ever too small to make a huge impact in a child’s life,” continues Mr. Maloney. “We hope to lead by example in continuing our support of Promise686 and living our motto to go ‘above and beyond.’ We hope to inspire others to reach out and help their local charities in these times of great need. Together, we can make sure that their services and the beacon of hope that they provide endure in this difficult time.”

If you would like to help Team Maloney and make a donation, you can do so through their official Promise686 team donation page. For more information on Promise686, its mission, and upcoming events, please visit their website. To learn more about how FFAM360 is creating positive change in our communities, please visit our News page.

About Promise686

Promise686 is a 501(c)(3) organization providing grants, education, and practical support to churches and families to address the local crisis in foster care and support those who are called to adopt. Promise686 also works with private agencies to increase foster care awareness and place volunteer teams around foster families. Promise686 is headquartered in Berkeley Lake, Georgia and has taken root in 10 states beyond Georgia.

About First Financial Asset Management (FFAM360)

The FFAM360 Alliance of companies deploys world-class people, operations, and technology to deliver revenue cycle solutions to their clients that optimize their credit and revenue lifecycles. Founded in 2002 with the vision of creating a best-in-class organization that provides comprehensive solutions across the Insurance Subrogation, Healthcare RCM, Financial Services, and Human Resource Staffing sectors, FFAM360 has achieved many significant awards and recognitions including being honored by the Women’s Business Enterprise National Council (“WBENC”) as a Certified Women-Owned Business Enterprise. They are headquartered just outside Atlanta, GA, with additional offices in Phoenix, AZ, and Paso Robles, CA.