Ceteris is now SRA: Strategic Resource Alternatives

MT. LAUREL, N.J. -- 2020 was an incredible year for our company, with lots of challenges but also many positive investments in people and technology.  As we move into 2021, it’s time to focus our efforts on growing our business and that first step is to unite our 3 brands under one name going forward.  We are the same great company, with the same great people and service.  But rather than going to market as SRA Associates, North Shore Agency (NSA), and Ceteris Portfolio Services (CPS), which has created confusion for our clients and their customers, we are uniting the brands under SRA, which we’ve been operating under since 1993.

SRA will continue to be a premier nationwide Accounts Receivable Management (ARM) firm providing our clients with creative, forward-thinking end-to-end accounts receivable management solutions.  Our clients will benefit from working with a growth-oriented firm, focusing on creating industry-leading, modern solutions.  

We are excited to return to our roots and are invigorated to grow our business with you in 2021.  Again, we are the same great company, with the same great people and service.  Only our name is changing!   We look forward to a happy, healthy, and prosperous 2021!  If you have any questions or concerns, feel free to reach out to our Chief Sales Officer Tim Smith at tsmith@sranow.com.