Executive Change: Naseem Haffar Named Head of U.S. Loan Sales Societe Generale

NEW YORK — Societe Generale Corporate & Investment Banking ("SG CIB") today announced the appointment of Naseem Haffar as its U.S. Head of Loan Sales and Trading.  Mr. Haffar, a senior financial executive with extensive experience selling credit instruments, joins the firm following more than 10 years with JP Morgan Securities, most recently as Managing Director Credit Sales.

Mr. Haffar, who has a strong track record building client relationships with hedge funds, institutional investors, CLO managers and commercial banks and who is known for generating creative investment ideas for clients, will lead SG CIB’s sales and trading efforts in the U.S. as the firm continues to expand its debt platform in the region.

Mr. Haffar is among several key appointments the firm has made recently to its U.S. business connected to major initiatives underway including the creation of a U.S. dollar franchise and expansion of the bank’s credit, rates and FX activities in the U.S.

Mr. Haffar will be located in New York and will report regionally to Arnaud Achour, Head of Capital Markets & Syndicate for the Americas and to Alvaro Huete and Ghislain de Brondeau, Global Co-heads of Syndicate and Loan Sales & Trading.

Mr. Haffar has an MBA from Columbia University.

Societe Generale is one of the largest financial services groups in the euro-zone. The Group employs 157,000 people worldwide in three key businesses:

• Retail Banking, Specialised Financing & Insurance: Societe Generale serves more than 32 million individual customers worldwide.
• Private Banking, Global Investment Management & Services: Societe Generale is one of the largest banks in the euro-zone in terms of assets under custody (EUR 3,073 billion, December 2009) and under management (EUR 344 billion, December 2009).
• Corporate & Investment Banking: Societe Generale tailors solutions for its clients across sectors by capitalising on its worldwide expertise in investment banking, global finance, and global markets.

Societe Generale is included in the socially-responsible investment indexes: FTSE4Good and ASPI. In 2010, the title of SAM Sector Mover was awarded to Societe Generale. www.societegenerale.com