Credit Agencies Experian and Equifax Plan Rival UK Campaigns

Published on:
12 September 2006 at 10:20 a.m. ET

Written by: Unknown Author –

http://www.insidearm.com/news/00015572-credit-agencies-experian-and-equifax-plan/

Rival UK credit reference agencies Experian and Equifax are plotting direct campaigns to promote their online consumer credit checking services.

Equifax, which has traditionally run its UK marketing out of its US head office, has appointed its first local agency, Agency Republic. Experian is searching for a digital agency.

Agency Republic will handle both Equifax’s digital media and creative duties. It will oversee an increased online spend that will support direct response, brand and search engine marketing activity.

For this complete story, please visit Credit Agencies Experian and Equifax Plan Rival UK Campaigns.

Credit Agencies Experian and Equifax Plan Rival UK Campaigns

Unknown Author

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