Executive Change: SoundBite Names Mark Friedman Chief Marketing and Business Development Officer

Bedford, Mass.-based SoundBite Communications Inc. (NASDAQ: SDBT), a provider of on-demand automated voice messaging solutions, announced that Mark Friedman has been appointed to the role of Chief Marketing and Business Development Officer. In this newly created position, Mr. Friedman will spearhead SoundBite’s market and product expansion initiatives.

Mr. Friedman previously served as CEO of Peppercoin, which in April 2007 was acquired by Chockstone, Inc – a leader in merchant loyalty programs. Earlier in his career, Friedman served as Vice President Worldwide Marketing and General Manager, Internet Software for Kenan Systems and, post acquisition, for Lucent Technologies. During his 6-year tenure at Kenan/Lucent, revenues grew from $20MM to $1.1B. Friedman also has marketing, sales, and business development experience at IBM, Lotus Development, Epoch Systems/EMC, and Dragon Systems.

“Mark brings to SoundBite a powerful combination of go-to-market skills and experiences,” said Peter Shields, President and CEO of SoundBite. “Our leadership team looks forward to working with Mark to accelerate our growth in bringing SoundBite’s world-class on-demand communications platform to market.”

Mr. Friedman earned a BS in Systems Science Engineering from the University of Pennsylvania, a BS in Finance from the Wharton School, and a Masters degree from the M.I.T. Sloan School of Management.

SoundBite Communications provides automated voice messaging solutions that are delivered through a Software as a Service (SaaS) model. Organizations rely on SoundBite’s on-demand solution to initiate and manage customer contact campaigns across a variety of collections, customer care, and marketing processes.

SoundBite helps organizations increase revenue, enhance customer service and retention, secure payments, and can also improve contact center efficiency by increasing agent productivity and enabling agentless interactions. The company’s multi-tenant customer communications platform is used by organizations across a number of industries, including collection agencies, financial service providers, retailers, telecommunications providers, and utilities. SoundBite’s clients use the service to place approximately one and a half billion calls annually.