DENVER, Colo. – SquareTwo Financial, a leader in the $40 billion asset recovery and management industry, today announces Rick Roth as its chief marketing officer. In this role, Roth leads corporate communications, marketing, media relations, branding and strategic positioning.
“Rick is a dynamic team builder and brand creator who brings more than 20 years of experience in global marketing, corporate communications and strategic brand positioning,” said Paul A. Larkins, president and CEO of SquareTwo Financial. “Rick spearheaded our recent rebranding to SquareTwo Financial, a name and image that strongly conveys our 16 years of leadership and technological innovation in the distressed debt marketplace. Rick’s innovative marketing plan will help launch SquareTwo Financial to new heights of success, and I look forward to seeing this vision fully realized.”
Prior to joining SquareTwo Financial, Roth led global marketing and communications for three public companies in the Fortune 1000. Most recently, he was first vice president of global marketing for ProLogis Corp. Previously, he was vice president of global marketing and communications at Level 3 Communications and vice president of marketing and investor relations at Corporate Express. Roth began his career in journalism, including news management positions for both CBS News in St. Louis and CNN News in Los Angeles.
“Developing the SquareTwo Financial brand is the first of many strategic moves to both broaden and deepen our position in the financial and management industry,” Roth said. “This brand platform strengthens our ability to deliver to Fortune 1000 companies the distinct advantages of our analytic modeling and unique Partners Network. It is a great time to be part of this impressive organization.”
About SquareTwo Financial:
SquareTwo Financial is a leader in the $40 billion asset recovery and management industry. Through its award-winning technology and unique Partners Network, SquareTwo Financial creates a more effective way for companies and consumers to resolve their debt commitments. Fortune 500 companies in the health care, automotive, banking and credit card industries trust SquareTwo Financial to manage their debt portfolios. The company’s national network of legal partners is dedicated to treating consumers fairly and ethically. SquareTwo Financial is based in Denver, Colo. Visit www.squaretwofinancial.com for more information.
SquareTwo Financial Website: www.squaretwofinancial.com