LexisNexis, Biz360 Expand Alliance to Deliver Co-Branded Solution

DAYTON, OH & SAN MATEO, CA – LexisNexis U.S., a leading provider of news, business and legal information services, today announced the availability of LexisNexis® MarketImpact™, a measurement and intelligence solution that gives corporations insight into how their company, products and competitors are perceived in the market, so they can better manage global reputations and brands. LexisNexis MarketImpact is powered by Biz360®, the leading provider of market intelligence solutions.

Expanding on an existing alliance initiated in 2004, LexisNexis has entered into a preferred relationship with Biz360 to provide enterprises with a one-stop approach for deploying a real-time solution that aggregates, analyzes and measures global news and business information across print, broadcast, radio and online sources.

LexisNexis MarketImpact generates visual reports after analyzing the news and business collection of LexisNexis – up to 20,000 authoritative sources, including newspapers, trade journals, business newswires, press wires, broadcast media transcripts, and market and analyst reports. In addition, blogs, news Web sites and message boards can be added to the analysis to ensure a comprehensive view of market perception.

Corporate executives will gain actionable insight into the people, channels and trends that drive markets and public opinion. This agreement will further leverage the two companies’ joint track record of providing successful reputation management solutions.

LexisNexis selected Biz360 based on its market leadership and comprehensive service for global corporations. Also influencing the decision was Biz360′s custom Web content collection service.

LexisNexis MarketImpact is based on Biz360′s award-winning market intelligence application, Market360®. As a co-branded solution it will include market-leading metrics that leverage natural language processing to uncover valuable marketing insights. These metrics include:

• Auto Discovery™: brand new functionality that automatically surfaces the most frequently appearing topics and subjects associated with each company and product in your market. See press release issued today entitled, “Biz360 Redefines Reputation and Brand Tracking by Automatically Surfacing Buzz Topics.”

• Tone: based on Biz360′s proprietary Point-of-View Sentiment® technology, this metric learns a client’s rating preferences for positive, negative and neutral content and automatically applies sentiment ratings across millions of articles.

• MediaSignal™: an audience reach metric weighted by how prominently a subject is mentioned in an article for more accurate measurement and ROI of communications efforts.

LexisNexis MarketImpact also provides a variety of flexible viewing and distribution options to better integrate with a company’s workflow. Users can create custom dashboard reports that show the metrics they care about most, all with custom filters, and have them scheduled to be sent automatically to executives or other decision-makers by email.

“The number of factors that can cause a company’s reputation to shift are growing by the day, especially with all of the new content being published online by accredited sources and consumers,” said Elizabeth Rector, senior vice president of Corporate and Federal Markets for LexisNexis. “The industry – from marketing and communications professionals to executive decision makers – needs a single source of content for a complete view of market perception. The pairing of world-class research tools and deep content from LexisNexis with the additional Web content and advanced analytics from Biz360 creates a very powerful offering.”

Deborah Eastman, chief marketing officer for Biz360, echoes the need for this solution in the market.

“The demand for accountability in marketing and the ability to measure all of its facets continues to grow,” said Eastman. “Marketing and communications executives need to know if their marketing strategies and tactics are working, not weeks after they’re concluded, but as they’re executing. Partnering with LexisNexis to provide MarketImpact will increase our ability to meet market demand.”